Real Estate Operations. Engineered.
Real Estate Operations. Engineered.
Real Estate Operations. Engineered.
You bought the CRM. The lead gen platform. The dialer. The transaction management system. Nobody engineered them into an operation your team actually runs on.
You bought the CRM. The lead gen platform. The dialer. The transaction management system. Nobody engineered them into an operation your team actually runs on.
The Problem
You don't have a lead problem. You have an operations problem.
You don't have a lead problem. You have an operations problem.
You don't have a lead problem. You have an operations problem.
Every serious real estate operator hits the same wall. The deal flow grows. The team grows. The tech stack grows. And somehow the business feels more fragile, not more scalable.
Leads fall through the cracks. Agents and acquisitions reps use the CRM inconsistently. VAs work hard but produce uneven results. You can't tell which lead sources actually make money versus which ones just generate activity. Every new hire means retraining from scratch because the process lives in your head.
The usual answers — more leads, more software, more coaching, more VAs — don't fix it. Because the problem isn't missing pieces. The problem is that the pieces aren't wired together into a system.
Every serious real estate operator hits the same wall. The deal flow grows. The team grows. The tech stack grows. And somehow the business feels more fragile, not more scalable.
Leads fall through the cracks. Agents and acquisitions reps use the CRM inconsistently. VAs work hard but produce uneven results. You can't tell which lead sources actually make money versus which ones just generate activity. Every new hire means retraining from scratch because the process lives in your head.
The usual answers — more leads, more software, more coaching, more VAs — don't fix it. Because the problem isn't missing pieces. The problem is that the pieces aren't wired together into a system.
That's what we build.
That's what we build.
HOW WE WORK
Operations infrastructure for real estate businesses at scale.
Operations infrastructure for real estate businesses at scale.
Operations infrastructure for real estate businesses at scale.
Coaches tell you what your operation needs. CRM vendors show you what their platform can do. We build the how — the operating system your business runs on day to day.
Coaches tell you what your operation needs. CRM vendors show you what their platform can do. We build the how — the operating system your business runs on day to day.
We operate on Follow Up Boss internally and work across all major CRM platforms.
Active operators, not outside consultants.
We build and run these same systems in our own real estate investment operation. We deploy what works.
01
Active operators, not outside consultants.
We build and run these same systems in our own real estate investment operation. We deploy what works.
01
Engineering mindset, not sales playbook.
Industrial and systems engineering, software development, and IT operations — fifteen years before real estate. We focus on flow, bottlenecks, and measurement — not hype.
02
Engineering mindset, not sales playbook.
Industrial and systems engineering, software development, and IT operations — fifteen years before real estate. We focus on flow, bottlenecks, and measurement — not hype.
02
AI where it moves numbers, not as a feature.
AI integrated into lead qualification, follow-up, deal analysis, and decision support. Not a feature list — a capability most competitors can't deliver.
03
AI where it moves numbers, not as a feature.
AI integrated into lead qualification, follow-up, deal analysis, and decision support. Not a feature list — a capability most competitors can't deliver.
03
Systems designed to outlast their operator.
Every workflow and automation ships with SOPs, documentation, and training. Your operation keeps running when people leave.
04
Systems designed to outlast their operator.
Every workflow and automation ships with SOPs, documentation, and training. Your operation keeps running when people leave.
04
SERVICES
How we work with you.
How we work with you.
How we work with you.
Most engagements follow the same path: paid audit, fixed-price implementation, monthly retainer. Larger projects emerge naturally once we're inside the business.
Most engagements follow the same path: paid audit, fixed-price implementation, monthly retainer. Larger projects emerge naturally once we're inside the business.
TIER 1 — ENTRY POINT
Tech Stack Audit & Roadmap
A structured diagnostic of your operation and a prioritized roadmap. You get a written assessment that quantifies gaps, ranks fixes by ROI — whether you work with us afterward or not.
CRM configuration depth — workflows, action plans, smart lists, lead routing logic
Speed-to-lead performance — current response times, automation gaps, escalation rules
Lead source ROI tracking — which sources actually convert, not just generate leads
Team accountability infrastructure — dashboards, activity visibility, management triggers
Integration health — what's connected, what's broken, what's missing
AI leverage opportunities — where your workflow could be augmented to reduce load or improve conversion
Best for:
Operators who know something's off but can't pinpoint it, or who want their stack pressure-tested before making changes.
TIER 1 — ENTRY POINT
Tech Stack Audit & Roadmap
A structured diagnostic of your operation and a prioritized roadmap. You get a written assessment that quantifies gaps, ranks fixes by ROI — whether you work with us afterward or not.
CRM configuration depth — workflows, action plans, smart lists, lead routing logic
Speed-to-lead performance — current response times, automation gaps, escalation rules
Lead source ROI tracking — which sources actually convert, not just generate leads
Team accountability infrastructure — dashboards, activity visibility, management triggers
Integration health — what's connected, what's broken, what's missing
AI leverage opportunities — where your workflow could be augmented to reduce load or improve conversion
Best for:
Operators who know something's off but can't pinpoint it, or who want their stack pressure-tested before making changes.
TIER 2
Operations Implementation
The core build. We implement the operational infrastructure your business needs, scoped from your audit roadmap. Ends with SOPs, training, and a handoff session.
Custom lead routing designed around how your operation assigns leads, territories, and capacity
Action plans and follow-up sequences that reflect your actual sales process
Speed-to-lead automation with escalation rules matched to your team's availability
Smart lists, dashboards, and reporting that surface the metrics you need
Integration architecture connecting your CRM to lead sources, transaction tools, marketing platforms
AI-enhanced components — lead scoring, personalized follow-up drafting, call summarization
Best for:
Operators with the right tools but not the right results. Manual processes are costing real money.
TIER 2
Operations Implementation
The core build. We implement the operational infrastructure your business needs, scoped from your audit roadmap. Ends with SOPs, training, and a handoff session.
Custom lead routing designed around how your operation assigns leads, territories, and capacity
Action plans and follow-up sequences that reflect your actual sales process
Speed-to-lead automation with escalation rules matched to your team's availability
Smart lists, dashboards, and reporting that surface the metrics you need
Integration architecture connecting your CRM to lead sources, transaction tools, marketing platforms
AI-enhanced components — lead scoring, personalized follow-up drafting, call summarization
Best for:
Operators with the right tools but not the right results. Manual processes are costing real money.
TIER 3
Full Operations Buildout
Everything in Tier 2 plus the deeper work that separates a functioning operation from a competitive one.
Full KPI architecture — team-wide, role-specific, and individual accountability dashboards
Database reactivation campaigns with multi-touch nurture sequences
Complex multi-source integrations across CRM, dialers, transaction management, and marketing tools
Custom reporting built to your decision-making rhythm, not a vendor's default
Advanced AI integration — deal analysis, lead intelligence, automated research, decision support tooling
Best for:
Larger teams (10+ agents), brokerages, and investor operations running at enough scale that the cost of not having this infrastructure exceeds what it costs to build it.
TIER 3
Full Operations Buildout
Everything in Tier 2 plus the deeper work that separates a functioning operation from a competitive one.
Full KPI architecture — team-wide, role-specific, and individual accountability dashboards
Database reactivation campaigns with multi-touch nurture sequences
Complex multi-source integrations across CRM, dialers, transaction management, and marketing tools
Custom reporting built to your decision-making rhythm, not a vendor's default
Advanced AI integration — deal analysis, lead intelligence, automated research, decision support tooling
Best for:
Larger teams (10+ agents), brokerages, and investor operations running at enough scale that the cost of not having this infrastructure exceeds what it costs to build it.
TIER 4
Custom Technical Projects
For existing clients who've seen what we build and want to go further. This is where we take on the interesting, one-of-a-kind work.
Custom AI systems built to your workflow — qualification engines, deal analyzers, enrichment pipelines
Decision intelligence dashboards surfacing metrics you can't get from any off-the-shelf platform
Advanced automation engineering that would take a competitor months and cost three times as much
Data pipeline and reporting infrastructure that turns your operation into something manageable by numbers
Best for:
Operators who've systematized the basics and want to build something that becomes a real competitive advantage.
TIER 4
Custom Technical Projects
For existing clients who've seen what we build and want to go further. This is where we take on the interesting, one-of-a-kind work.
Custom AI systems built to your workflow — qualification engines, deal analyzers, enrichment pipelines
Decision intelligence dashboards surfacing metrics you can't get from any off-the-shelf platform
Advanced automation engineering that would take a competitor months and cost three times as much
Data pipeline and reporting infrastructure that turns your operation into something manageable by numbers
Best for:
Operators who've systematized the basics and want to build something that becomes a real competitive advantage.
ONGOING
Optimization & Support Retainer
The infrastructure we build is a living system, not a one-time deliverable. Ongoing support keeps it tuned as your business grows.
Monitoring of dashboards, workflows, and integration health
Quarterly optimization reviews and recommendations
New automations and workflows as needs evolve
Onboarding and offboarding support for new team members
Priority access and first look at Tier 4 opportunities as they emerge
Best for:
Operators who want the systems to keep working and improving without having to become the systems expert themselves.
ONGOING
Optimization & Support Retainer
The infrastructure we build is a living system, not a one-time deliverable. Ongoing support keeps it tuned as your business grows.
Monitoring of dashboards, workflows, and integration health
Quarterly optimization reviews and recommendations
New automations and workflows as needs evolve
Onboarding and offboarding support for new team members
Priority access and first look at Tier 4 opportunities as they emerge
Best for:
Operators who want the systems to keep working and improving without having to become the systems expert themselves.
WHO WE WORK WITH
Built for operators, not beginners.
Built for operators, not beginners.
Built for operators, not beginners.
We work with real estate businesses doing $2M+ in annual gross revenue. Below that, our pricing doesn't pencil. Above it, the ROI case is straightforward.
We work with real estate businesses doing $2M+ in annual gross revenue. Below that, our pricing doesn't pencil. Above it, the ROI case is straightforward.
FOR TEAMS
Real Estate Teams
5–50+ agents, 50+ transactions/year
Your coach told you to systemize. Your CRM vendor showed you the buttons. We build the layer in between — the configuration that makes agents actually use it.
FOR TEAMS
Real Estate Teams
5–50+ agents, 50+ transactions/year
Your coach told you to systemize. Your CRM vendor showed you the buttons. We build the layer in between — the configuration that makes agents actually use it.
FOR BROKERAGES
Independent Brokerages
25–100+ agents
Agent adoption is the industry's biggest challenge, and it's almost never a software problem — it's implementation. We build the infrastructure that makes agents use what you're paying for.
FOR BROKERAGES
Independent Brokerages
25–100+ agents
Agent adoption is the industry's biggest challenge, and it's almost never a software problem — it's implementation. We build the infrastructure that makes agents use what you're paying for.
FOR WHOLESALERS & FLIPPERS
Wholesalers & Flippers
1–10+ deals/month
Volume is meaningless if you can't convert. We build the pipeline, automation, and AI qualification that turns chaos into a predictable acquisition machine.
FOR WHOLESALERS & FLIPPERS
Wholesalers & Flippers
1–10+ deals/month
Volume is meaningless if you can't convert. We build the pipeline, automation, and AI qualification that turns chaos into a predictable acquisition machine.
FOR INVESTORS
Land & REI Operators
Multi-state acquisitions and dispositions at scale
We come from this world. Our founder runs an active real estate investment operation with the same infrastructure we deploy — CRM, lead scoring, pipelines, AI qualification.
FOR INVESTORS
Land & REI Operators
Multi-state acquisitions and dispositions at scale
We come from this world. Our founder runs an active real estate investment operation with the same infrastructure we deploy — CRM, lead scoring, pipelines, AI qualification.
PROOF
What this looks like in practice.
What this looks like in practice.
What this looks like in practice.
Drawn from our own operation and client engagements. Details are anonymized. The systems, metrics, and outcomes are real.
Drawn from our own operation and client engagements. Details are anonymized. The systems, metrics, and outcomes are real.
SPEED-TO-LEAD
Speed-to-Lead for a Multi-Channel Operation
A real estate operation running direct mail, SMS, cold calling, and paid digital across multiple markets. Inquiries arrived through six channels, and response times averaged over four hours during business hours — worse after hours and on weekends. Industry data shows that responding in under five minutes makes you 21x more likely to qualify a lead — and this operation was nowhere close.
Build:
A unified lead intake architecture that routes inquiries from every channel into the CRM within seconds, triggers automated first-touch outreach within minutes, escalates to a human if not answered, and notifies the team via SMS with full lead context. An AI layer pre-qualifies inbound leads on key criteria before routing.
Result:
Average response time dropped from over four hours to under five minutes. Team time spent on unqualified leads dropped by roughly 85%. Connection rate on inbound inquiries increased materially within 30 days of launch. A real estate operation running direct mail, SMS, cold calling, and paid digital across multiple markets. Inquiries arrived through six channels, and response times averaged over four hours during business hours — worse after hours and on weekends. Industry data shows that responding in under five minutes makes you 21x more likely to qualify a lead — and this operation was nowhere close.
4hr → <5m
AVG · RESPONSE TIME
SPEED-TO-LEAD
Speed-to-Lead for a Multi-Channel Operation
A real estate operation running direct mail, SMS, cold calling, and paid digital across multiple markets. Inquiries arrived through six channels, and response times averaged over four hours during business hours — worse after hours and on weekends. Industry data shows that responding in under five minutes makes you 21x more likely to qualify a lead — and this operation was nowhere close.
Build:
A unified lead intake architecture that routes inquiries from every channel into the CRM within seconds, triggers automated first-touch outreach within minutes, escalates to a human if not answered, and notifies the team via SMS with full lead context. An AI layer pre-qualifies inbound leads on key criteria before routing.
Result:
Average response time dropped from over four hours to under five minutes. Team time spent on unqualified leads dropped by roughly 85%. Connection rate on inbound inquiries increased materially within 30 days of launch. A real estate operation running direct mail, SMS, cold calling, and paid digital across multiple markets. Inquiries arrived through six channels, and response times averaged over four hours during business hours — worse after hours and on weekends. Industry data shows that responding in under five minutes makes you 21x more likely to qualify a lead — and this operation was nowhere close.
4hr → <5m
AVG · RESPONSE TIME
DECISION INTELLIGENCE
Decision Intelligence Dashboard for Marketing ROI
A real estate operation spending into the five figures per month across multiple marketing channels with no reliable view of which channels actually produced closed deals. Reporting lived in spreadsheets updated manually once a week, and the data was usually stale.
Build:
A live dashboard that ingests data from the CRM, ad platforms, call tracking, and accounting — surfacing true cost per acquisition, true ROI by channel, and pipeline velocity by lead source. Reporting that used to take four hours to pull together manually now updates in real time.
Result:
The operator reallocated roughly 30% of marketing spend within the first quarter based on what the data actually showed, with no reduction in deal flow. Time saved on manual reporting pays for the infrastructure several times over per year.
30%
MARKETING WASTE · ELIMINATED — SAME DEAL FLOW
DECISION INTELLIGENCE
Decision Intelligence Dashboard for Marketing ROI
A real estate operation spending into the five figures per month across multiple marketing channels with no reliable view of which channels actually produced closed deals. Reporting lived in spreadsheets updated manually once a week, and the data was usually stale.
Build:
A live dashboard that ingests data from the CRM, ad platforms, call tracking, and accounting — surfacing true cost per acquisition, true ROI by channel, and pipeline velocity by lead source. Reporting that used to take four hours to pull together manually now updates in real time.
Result:
The operator reallocated roughly 30% of marketing spend within the first quarter based on what the data actually showed, with no reduction in deal flow. Time saved on manual reporting pays for the infrastructure several times over per year.
30%
MARKETING WASTE · ELIMINATED — SAME DEAL FLOW
DATABASE REACTIVATION
AI-Powered Database Reactivation
A real estate operation with over 15,000 contacts in their CRM — the accumulated result of years of marketing spend. Roughly 60% were marked "dead" or "unresponsive" and hadn't been contacted in six months or more. Meanwhile, the team was spending five figures monthly acquiring new leads while sitting on an untapped asset.
Build:
An AI-driven reactivation system that segments the dormant database by original lead source, engagement history, and property interest signals. Automated multi-touch sequences deploy personalized outreach — texts, emails, and voicemail drops — tailored to each contact's history. AI identifies which contacts show new buying or selling signals and surfaces them to the team with context, not just a name.
Result:
Within 90 days, the campaign reactivated 12% of the dormant database into active pipeline conversations. Cost per reactivated lead was roughly a fifth of what it costs to acquire a new one. Multiple closed deals came directly from contacts previously written off — revenue generated from an asset the operation already owned.
12%
DORMANT DATABASE · REACTIVATED
DATABASE REACTIVATION
AI-Powered Database Reactivation
A real estate operation with over 15,000 contacts in their CRM — the accumulated result of years of marketing spend. Roughly 60% were marked "dead" or "unresponsive" and hadn't been contacted in six months or more. Meanwhile, the team was spending five figures monthly acquiring new leads while sitting on an untapped asset.
Build:
An AI-driven reactivation system that segments the dormant database by original lead source, engagement history, and property interest signals. Automated multi-touch sequences deploy personalized outreach — texts, emails, and voicemail drops — tailored to each contact's history. AI identifies which contacts show new buying or selling signals and surfaces them to the team with context, not just a name.
Result:
Within 90 days, the campaign reactivated 12% of the dormant database into active pipeline conversations. Cost per reactivated lead was roughly a fifth of what it costs to acquire a new one. Multiple closed deals came directly from contacts previously written off — revenue generated from an asset the operation already owned.
12%
DORMANT DATABASE · REACTIVATED
ABOUT
Who's behind this.
Who's behind this.
Who's behind this.
RE Ops Partners was founded by Travis Rogers, an active real estate investor and former corporate engineer.
RE Ops Partners was founded by Travis Rogers, an active real estate investor and former corporate engineer.
Fifteen years in industrial and systems engineering, software development, IT operations, and technical program management before real estate full-time. That background shapes everything — flow and measurement over hustle, engineering rigor in how systems are built, AI as a real operational tool rather than a buzzword.
Fifteen years in industrial and systems engineering, software development, IT operations, and technical program management before real estate full-time. That background shapes everything — flow and measurement over hustle, engineering rigor in how systems are built, AI as a real operational tool rather than a buzzword.
He runs an active real estate investment operation. The infrastructure running that business — CRM configuration, automation, KPI dashboards, AI qualification, VA management — is the same infrastructure deployed for clients. We don't teach theory. We deploy what we run.
He runs an active real estate investment operation. The infrastructure running that business — CRM configuration, automation, KPI dashboards, AI qualification, VA management — is the same infrastructure deployed for clients. We don't teach theory. We deploy what we run.
Travis is based in Atlanta, Georgia, and works with clients across the country.
Travis is based in Atlanta, Georgia, and works with clients across the country.
FAQ
Common questions.
Common questions.
Common questions.
How is this different from hiring a freelancer to set up my CRM?
How is this different from hiring a freelancer to set up my CRM?
How is this different from a coach like Tom Ferry, ICC, or Amplified Solutions?
How is this different from a coach like Tom Ferry, ICC, or Amplified Solutions?
Do you only work in Follow Up Boss?
Do you only work in Follow Up Boss?
How AI-heavy is your work?
How AI-heavy is your work?
What size operation do you work with?
What size operation do you work with?
Do you work internationally or only in the U.S.?
Do you work internationally or only in the U.S.?
How fast can you start?
How fast can you start?
CONTACT
Start with a diagnosis, not a sales pitch.
Start with a diagnosis, not a sales pitch.
Every engagement starts with a Tech Stack Audit — a written assessment, a prioritized roadmap, and a clear ROI picture. Whether you work with us after or not.
Every engagement starts with a Tech Stack Audit — a written assessment, a prioritized roadmap, and a clear ROI picture. Whether you work with us after or not.
Tell us about your operation. Good fit — we'll book a call. Not a fit — we'll tell you that too.
Tell us about your operation. Good fit — we'll book a call. Not a fit — we'll tell you that too.
Or email
Or email
— we'll respond within one business day.
— we'll respond within one business day.